“Flavors of Europe – quality and tradition” is a programme spanning three years, designed to promote food products originating from countries of the European Union, including: fresh, chilled and frozen beef and pork, as well as products made of those meats; high-quality poultry (QAFP), as well as fresh and processed fruit and vegetables.

The products are produced using traditional methods of livestock farming and plant cultivation, in accordance with applicable EU systems, including the HACCP quality system (Hazard Analysis and Critical Control Point), GMP (Good Manufacturing Practice), GHP (Good Hygiene Practice), GAP (Good Agricultural Practices), as well as ISO standards (Quality Management System). Poultry is also produced in accordance with national quality systems: QAFP – Quality Assurance for Food Products.

Among the promoted meats, it is worth paying attention to the pork products – chuck, loin, sirloin, shoulder, pork neck, ham and pork knuckle, as well as beef – chuck and tenderloin, and poultry – whole poultry and meat elements. The meat products, famous for their taste and exceptional quality, are cooked products, smoked products and dry-aged products – ham, gammon, sirloin and sausage – both thin and thick.

The diverse and wide range of fruit, with the apple as a flagship product, selected fresh vegetables, as well as fruit and vegetable preserves, are a complete proposition of products which allow one to get to know the traditional tastes of true European quality.

The programme “Flavors of Europe – quality and tradition” is being implemented by the Association of Butchers and Producers of Processed Meat of the Republic of Poland (SRW RP), the National Union of Groups of Fruit and Vegetable Producers, the Polish Fruit Growers Association and Polish Association of Beef Cattle Breeders and Producers as a part of the Common Agricultural Policy, co-financed by the European Union, the Republic of Poland, as well as by the Pork Promotion Fund, the Beef Promotion Fund and the Fruit and Vegetable Promotion Fund.